Including a celebrity as a key element of a promotional campaign can be a cost-effective way to break through the clutter, achieve excellent word-of-mouth, and generate the excitement needed to reach and surpass your sales and marketing objectives.
Working with celebrities also includes a variety of unique challenges. We only recommend implementing a celebrity-based promotional campaign if these challenges have been understood and addressed in advance. Marketeers has solid experience in celebrity-based promotional marketing, and can work with you through these issues.
One campaign which we designed, organized and implemented from A to Z was the Palmolive "5 Senses of Beauty' campaign featuring Hong Kong superstar Louis Koo (Co Thien Lac.) This activity was one of the most talked-about campaigns, and surpassed all of the sales and marketing targets established before the program.